

| NEWS BRIEFS | The 30-Second theSpectacle |
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Comedy website mightily regrets
getting booted out of Google's Adsense 'The truth is, we didn’t read the terms and conditions, we never do,’ said the editor, speaking earlier. 'Had we known it was against the code to invite readers to support the site by clicking on the links, we wouldn't asked them to do it.’ As a result, of expulsion from Google’s stringently policed ad-programme, and the accompanying loss of revenue, the site was very nearly strangled at birth. 'There was at least seventeen
quid in the
account when they gave us the boot,' said an emotional editor. 'Imagine
what we could have done with that.' Despite the loss the website, determined to carry on, found new, American-based advertising. It was not like the gentle and discrete advertising Google supplied however, the editor said. ‘It’s takes a bit of getting used to, to be honest. It produces lots of pop-unders, and sometimes advertises a fart button, or some weird thing.’ The editor went on to say that while the site realises that the adverts would mostly appeal to Americans, he believed the website's core British readership would enjoy the adverts too. 'Oh yeah, they're great, really dynamic and eye-catching, often hilariously funny too. They've got great 'clickability' as we say in the biz.' |
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